The Be Xtra Campaign challenges the traditional norms of art showcased in museums and galleries, empowering digital artists to embrace boldness, creativity, and innovation. Inspired by XP Pen’s slogan, “Dream, Brave, True,” the campaign encourages artists to break out of their shells, reimagine their artistic boundaries, and explore extraordinary new methods of expression that can challenge the idea of what we traditionally see in museums.

The centerpiece of the campaign is the introduction of the XP Pen 16 (2nd Gen)—a cutting-edge tablet designed to inspire fearless artistic exploration and push the limitations of traditional art. This innovative tool empowers creators to unleash their imagination and redefine artistic norms.

This advertisement was developed in collaboration with a talented copywriting and design team for the prestigious 15th National Advertising and Design Competition. My role involved brainstorming, planning, 3D modeling, rendering, and editing the commercial, ensuring a visually captivating narrative that captures the essence of the XP Pen 16 (2nd Gen) and its transformative potential for artists.