In a rebranding initiative for One Leaf, a plant-technology skincare brand under Shanghai Shangmei Cosmetics Co., Ltd., I developed a modern and cohesive brand identity to align with the brand's mission and address inconsistencies in its original design.

The new identity centers around a refined logo, featuring an icon inspired by the bodhi leaf—a symbol of wisdom, nature, and renewal. This design emphasizes the brand's connection to fresh, natural skincare while delivering a strong and memorable visual impact.

To complement the logo, I introduced a harmonious color palette reflecting natural tonality and a typography system that exudes freshness and elegance. These elements were designed to improve brand awareness and strengthen market positioning, while fostering a consistent and authentic visual narrative.

The rebranding successfully injected enthusiasm and authenticity into One Leaf, establishing a stronger connection with its target audience and reinforcing its environmentally friendly values.