Designing packaging labels for Smooth Elixir, a hair cosmetics sub-brand owned by Aljouhi International, presents a unique challenge. The brand's inspiration from nature and its focus on sustainable hair and the future require a design that not only captures the essence of luxury but also reflects the brand's values such as sustainability, simplicity and being all natural. The design must convey the natural transformative properties of the products while aligning with the overarching brand identity.

The design was made to effectively communicates the product's luxurious nature through the use of elegant typography, minimalist layout and sophisticated colour palette. The earthy colours beige, muted green and brown, reflects the natural essence of it as well as communicating the essence of environmental consciousness and communicate the fact that Aljouhi are utilizing eco-friendly materials and incorporating recyclable elements. This resonates with environmentally conscious consumers, enhancing brand loyalty and attracting new customers who prioritize sustainable products.