Many individuals experience math anxiety, which often leads them to avoid managing their finances and fearing potential overspending, resulting in debt accumulation. Research has shown that math anxiety operates similarly to a phobia, suggesting that exposure therapy is an effective approach to address it. With this understanding, the innovative Duo L-Earn campaign aims to empower adults to conquer their math anxiety by incorporating consumer reward cards, providing them with incentives to learn and develop financial literacy. By utilizing rewards, we aim to boost confidence in understanding and effectively managing personal finances.

This advertisement was created for the prestigious D&AD New Blood Awards, showcasing our commitment to revolutionizing financial education and empowering individuals to take control of their financial well-being through the Duo L-Earn Campaign.