Branding for SJT - Shawati Al-Jazeera
Client: Shawati Al-Jazeera
Collaborated with Shawati Al Jazeera, a Dammam-based transportation company specializing in transporting female students and corporate employees, to redesign their corporate identity and printed materials. The focus was on emphasizing comfort, trust, and speed through the visual identity.
The redesigned logo integrates three dashes, symbolizing the initials "SJT" and the diverse range of vehicles (cars, vans, buses). A rounded square adds connotations of honesty, solidity, and stability. The visual system includes three logo options: the primary logo mark, an abbreviation ("SJT"), and the full name ("Shawati Al Jazeera"), ensuring flexibility across applications.
The brand palette of reddish-violet, white, and orangy-yellow conveys a striking yet cohesive look, paired with a distinctive typeface to enhance recognition.
The new identity effectively communicates SJT's core values while creating a memorable and professional brand presence.