Abella Chocolate is a premium chocolate brand based in Saudi Arabia. My role was to craft a design that embodies elegance, highlights the brand’s dedication to locally made, high-quality chocolates, and reflects its deep connection to national values.

To convey a sense of elegance, I developed a sleek and sophisticated visual identity. This was achieved through a modern typographic pairing of primary and secondary fonts, coupled with clean, minimalistic layouts that exude refinement.

The packaging design celebrates Abella’s commitment to local heritage by incorporating the iconic green of the Saudi Arabian flag. This color not only honors the brand's roots but also symbolizes growth, prosperity, and the lush landscapes of the region. To complement this, golden accents were introduced to represent luxury and richness, reinforcing the brand's promise of superior quality.